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Editorial policy

Editorial policy

ClientCellar aims to produce practical UK client-gifting guidance for business buyers.

What we aim to publish

We aim to produce practical UK client-gifting guidance that helps business buyers choose suitable wine gifts, hampers, tasting events and alternatives.

What we consider

When writing guides, we consider budget, occasion, recipient suitability, delivery, presentation, availability, supplier usefulness and brand fit.

What we avoid

We avoid recommending illegal, unsafe, counterfeit or inappropriate products. We do not target under-18s and we do not encourage excessive drinking.

Commercial relationships

We distinguish editorial recommendations from paid or sponsored placements. Sponsored placements, if introduced later, will be clearly labelled.

Affiliate links

Some links may be affiliate links. Commercial relationships do not guarantee positive placement and should not override buyer usefulness.

Updates

We update guides where needed, especially when a page becomes outdated, unclear or no longer useful for UK business buyers.

Responsible gifting

Alcohol may not be suitable for every recipient or workplace. We encourage buyers to consider alcohol-free alternatives and check client gift, procurement and bribery policies where relevant.